Our Story

Our Story

The Inspiration Behind WUFFD

WUFFD was born on the busy sidewalks and muddy trails of Toronto, in those early mornings, late night walks, and spontaneous weekend hikes where real dog owners live their daily lives.

As pet lovers ourselves, we found it hard to find gear that was both practical and planet-friendly. Too often, we had to choose between aesthetics, sustainability, and durability. That didn’t sit right with us. Not for our dogs, and not for our environment.

We created WUFFD to change that.

The Journey

What started as a few late night ideas in a small Toronto apartment we've grown into a proudly Canadian brand focused on sustainable pet gear. We focus on what dog owners actually need: gear that holds up in snow, slush, and sunshine while staying comfortable, safe, and easy to use.

Along the way, we've talked with hundreds of fellow dog walkers in local parks, trails, and vet waiting rooms. Their feedback shaped every stitch, snap, and strap.

We’re still a small team, but our goals are big. We want to help dogs and their humans move through life more consciously, one walk at a time.

Our Mission and Values

At WUFFD, we believe in making gear that’s good for your dog and better for the planet.

We’re committed to:

Sustainability: We use eco-conscious materials like hemp, recycled fabrics, and biodegradable packaging.

Functionality: Our products are designed for Canadian seasons including rain, snow, and slush.

Connection: We support dog parents in building stronger bonds with their pets through simple, smart, reliable gear.

Whether you live downtown or in the suburbs, we’re here to support your daily adventures from quick coffee runs to weekend trail hikes.

Commitment to Excellence

Every WUFFD product is built with durability, comfort, and care in mind. Before anything reaches your doorstep, it has been field-tested by our team and local dog walking community to ensure it meets real-life needs.

We’re not chasing trends. We’re building gear that lasts so you buy less, waste less, and walk more confidently with your pup.

Thank you for being part of the WUFFD journey. Whether you're navigating snowy sidewalks in Toronto or soaking up the sun in the Ontario suburbs, we’re proud to be walking with you one pawprint at a time.